Appointlet: dashboard modernization that lifted activations 25%
25% increase in customer activations
The client
Appointlet is a scheduling SaaS that helps teams book meetings without the email ping-pong. Thousands of businesses run their booking flows through it every day.
The problem
The dashboard, the first thing every new customer sees, had grown organically for years. New users were getting lost between signing up and getting value: the path from “created an account” to “took my first booking” had too many detours. Activation, the metric that feeds every other number in a SaaS business, was paying for it.
What we did
Working directly with Appointlet’s team, JBT modernized the customer-facing dashboard end to end:
- Rebuilt the onboarding and dashboard surfaces around the shortest path to a first booking, cutting the detours out of the activation flow.
- Modernized the frontend codebase (React + TypeScript) so the team could keep shipping on top of it after the engagement. No consultant-only magic.
- Designed and shipped a Chrome extension that puts scheduling where users already work, instead of making them context-switch into the app.
The numbers
- 25% increase in customer activations after the dashboard modernization.
- 22% adoption increase from the Chrome extension.
The foundation was built to be built on: Appointlet’s team is still shipping on it today, which is the real test of any consultant’s work.
“Working with Cody was a great experience! He helped us modernize our SaaS product's dashboard, resulting in a 25% increase in customer activations. His expertise and great communication made the whole process smooth, and we're still building on the solid foundation he created.”
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